I actually feel confused here. While they obviously make comment from the point of view of heterosexual male, they do not degrade or defame women. Granted, they imply that heterosexual male can have feelings and be in relationship with female, but does it constitute "incredibly sexist comparison" to you?

Would it be not sexist for you if it's phrased like this: "The iPhone 4 antenna issue is a scar on a beautiful significant other. You don’t break up with the significant other because of it, you work around it because of her or his other attributes. She or he might even put on some coverup (the bumper) so you don’t even notice it"?