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I tried to figure out how to open Snap Map without googling for help.

Discover section? Nope. Somewhere at the top or bottom of my friends list? Nope. Somewhere in Ghost icon thing? Nope.

So I gave up and googled for help. Turns out you have to pinch-zoom-out anywhere.

I read your comment, opened snapchat, pinch&zoomed in-an-out everywhere. I couldn't find the map. I'm more than 30. I'm putting down my phone and reading a book.

I'm early 30s and relatively tech savvy, the snap app is the hard app to figure out.

I'm 22 and also tech savvy, but I find it quite simple to use. I think the target users are those that have pinch-to-zoom interfaces as kids (the today's teens), so the UX is meant to be "cool" instead of intuitive.

Another thing I've seen quite a lot is that you need to invest some time and have lots of friends already using the platform to know about the hidden gems, which I think the app itself promotes that behavior of friends sharing their knowledge instead of easy to use UI (not saying I think it's a good thing)

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