Put another way: what's so special about CardMunch, as opposed to the iPhone app I already use (where I take a photo of a business card, and it scans it into my Contacts)?
If there's not a compelling "unique value proposition" for the product, what's so special about you guys? What makes this not just another launch amongst a million?
I narrowed it down to 2 areas that I can say CardMunch has a very "unique value proposition".
For one, we are unbelievably accurate. Anyone used a card scanning devie/app would know that the accuracy is atrocious. That's a problem because a wrong contact is worse than no contact. We don't send anything back unless it's 100% accurate, even if we have to employ multiple people to double, triple check the answer.
Another angle is the simplicity. We made it so that everything is as simple as possible. You don't need to take a picture, just point your phone at a card, CardMunch automatically recognizes your card and uploads / transcribes / imports the contact right into the phone, all that with 0-click. We also do real-time syncing so that every update gets backed up on the server, so you never have to worry about losing a contact. All that that is done with 0 clicks, just let CardMunch handle it all.
If you were to propose a story to market this product, which in your opinion is a more compelling hook for a story, and why?
Thanks again for your feedback!
Think about your (small set of) users so far. What's the coolest, most noteworthy thing someone has used your product for?
Find (or make happen) a human interest story. A bride who used the product to scan all of the business cards of all of the wedding-related vendors (florists, caterers, etc.) Someone who is using CardMunch to cure cancer.
"Accuracy" and "Ease of Use" are great-- the point is to find a narrative that gets the point across.
Tell me a "real world" story about a time when "a wrong contact was worse than no contact."
I remember one day this beta user decided to send in a bunch of cards for process. It was nothing out of the ordinary except the stream of cards just kept coming. By the end of the hour, he had sent in 470 contacts. We completed them fairly quickly, but out of curiosity we calculated exactly how much manhours we spent processing his cards.
19.93 HRs.
Arguably that's how much time he saved, because he didn't have to do everything on his own. It was pretty sweet.
So maybe the title of the story would be: "how we saved one user 19.93 hours in one Friday afternoon"?
Is that something you can relate to? :)