Nailed it. A commission structure is key when it comes to sales and a good one puts all of the right motivators in to all of the right places. It keeps them hungry, selling more, and they are motivated to structure deals and sell the product. Devs, the very best ones, don't want to punch a time clock either and they aren't a production line. We want to build good reliable products that are sold and ultimately used by clients. We too want our company to be competitive and to hit important goals and milestones to become bigger and stronger and compensation tools from management should reflect that. A good balance of 'Smart, Get things Done and Doesn't Jeopardize the entire business by building crap' must be handsomely rewarded and free beer doesn't cut it. It's hard to find those people, but, I know it's hard to find really good sales people too that are interested in selling aggressively, meeting goals but also building sustainable and fruitful relationships with clients instead of building a house of cards. I think startups nail this with the first few hires, they are incredibly critical to get right and they usually get a pretty good amount of stock.