Exactly. Also, people opt in to Google and Facebook, at least to some degree. I never consented to Equifax having my data, and I got nothing in return for it. It's the difference between a free transaction - even one you regret later - and theft.
> people opt in to Google and Facebook
What about shadow profiles? Nobody is opting into those.
Google knows everything you searched for. Hope you never looked up an AIDS test.
That's still not on the level of what Equifax has. Honestly, no one else is going to care if I did do that. Evil hackers aren't going to be able to use that info. Stuff in my credit report, however...
I'll trade my entire browsing history for your SSN