I don't understand either. I'm from New York, and I wouldn't say it any other way. "I took 101 to 110," sounds extremely awkward to me.
"How do you get there?"
"Take 10."
"Take 10 what?"
I've been seeing this meme a lot more lately. For some reason, it seems to be in fashion to make fun of people from [Southern?] California in this way at the moment.