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I do both. =]

It seems many times people use chargebacks as a form of cancelling their account. Instead of logging in to cancel, they seem to think a chargeback will have the same effect.

I'm wondering if this is the same for other subscription merchants? Any tips to combat?

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Yes there are a large number of people in the world who don’t realise that they can just write to the business to cancel their subscription.

There really is not much you can do about this problem other than be thankful that you are not one of these people - imagine how hard the world is for them every day.

How well communicated is that? For example, you could mention it when people first sign up.

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