How can that be profitable for uber? Never heard of that pass before but sounds like an awful idea for them (and a great idea for commuters with a 15-20 mile commute). Having a private driver and no costs for a car for ~$160 per month is cheaper than just the car when you drive yourself.
Would love them to introduce that in London, the price would be the same as for a tube season ticket.
I suspect to build a steady base of pool rides. Once the market stabilizes they can dump the promo and keep the pool drivers busy.
Uber gave me that, too, but only for last month. Lyft have me a flat fare deal for this month, so I use it now.