About 70% of garment returns are because the clothes didn’t fit as the customer expected or hoped (Source: https://goo.gl/djcgUx)
The iphoneX basically has a Kinect stuffed into it now. One could now take a high quality 3D image of themselves, store it on their profile and be shown ONLY clothes, shoes, sunglasses, gloves etc that fit them while shopping online.
Now, before you say fit is not al about having a nice 3D image. For a retailer like Asos (www.asos.com), a 1 percent fall in returns would immediately add 10 million pounds ($16 million) to the company’s bottom line. (Source: Quote from ASOS CEO Nick Robertson). How about em apples?
How about a fun app that lets you take famous clips from Movies and overlay your face on it. Kinda like Face Swap for video.