Generally speaking, anything that requires you to gather funny money to play, and tempts you with the ability to buy credits. Free is usually crap.
A recent one was "Star Wars Force Arena". You really need to shell out to play, but you get these virtual "cards", sort of like electronic Pokémon cards that have characters and weapons. Usually they give you junk characters, but once in awhile you get something good. Your have to connect in specific time intervals to get more cards, and we discovered that my son was actually waking up early to claim his cards.
Other nice games come from Toca Boca. My son and his cousin like to play with "Hair Salon 3", where you basically cut and style hair -- they have little contests to make wacky looking people.
The physical Apple Store is actually a good place to discover new games. They change it demos every few weeks and the staff is often very knowledgeable.