Taking Web Humor Seriously, Sort Of

Excerpt:

They were partly inspired by Randall Munroe, creator of the online comic XKCD, who used a coded message to invite fans to gather in a certain park at a certain time. Hundreds of people showed up. To Hwang, who later became a Berkman Center researcher, there was something curiously powerful about hundreds of strangers gathering in physical space to bond over a shared Internet obsession that most people had never heard of. “Wow, this is a culture in a real sense,” he recalls thinking. “It’s not just people fooling around online.”