Most newspapers already run services like this one. It's not a new idea. All they're doing is making an internet-wide one. The business model? Sell it to end-users or sell it to newspaper obit sections as a managed service.

I'm not sure I see the risk here. Cemeteries are carefully managed because people care a lot about how their remains are cared for. They don't have anything resembling that level of concern over JPG's.