right, but how many logical first steps down this road has Google taken in the past...? This seems like the fourth or fifth.
That's not entirely true. They attempted previously to do this via policy (Android Update Alliance), but that failed because it's too expensive for OEMs to update, which is what Treble is attempting to fix. And in the meantime over the past several years Google had taken a policy of backporting security fixes, which many OEMs are on board with and do roll out security fixes.
This brand new LG is stuck on June patch level.