How can you even know if it doesn't affect you (either positively or negatively)?
My argument is that Google and Equifax are fundamentally different from Facebook, which amounts to pretty much just a website. Equifax obviously has immense impact on one's life because of the nature of the data they collect and their role in determining one's creditworthiness. Google also has a huge impact because of how critical their search product is to so many individuals and businesses. Facebook isn't really that important by comparison, it's just popular. For most people, Facebook is a silly addiction and time waster, using the site let's you view some photos and comments or maybe chat. That's it. It's just not a big deal.
Then facebook/google/whatever can't process data from me without consent (which they do not have without an account)..
"Under GDPR organizations in breach of GDPR can be fined up to 4% of annual global turnover or €20 Million (whichever is greater). This is the maximum fine that can be imposed for the most serious infringements e.g._not having sufficient customer consent to process data_ or violating the core of Privacy by Design concepts."
I'm not overly familar with the English terms for all these economic stats, but I think "turnover" is "revenue", and that's $27.638E9 [1] according to Wikipedia. So the fine would be about $1.1E9. On the same Wikipedia page, I see that their net income is some $10.217E9. Is "net income" the same as "profit"? If so, does that mean that even this massive fine would only be 10% of their profit?
If so, I can easily see "annual GDPR fine" becoming a standard bulletpoint in their earnings report, as long as Facebook thinks that the data collected is worth more than the fine.
[1] 1E9 = 1 billion
Not once a year