Clearly I am not understanding the artistic value, I would call that "remove central areas of solid colour filled regions of logos to save ink", which shows how better than me Mr. Boyer is at naming things.
That printer ink costs double than Chanel N°5 is a statement that would need IMHO some background, I don't think that most logo's are printed with a technique involving high cost ink (such as that of inkjet printers).
Anyway, Chanel N°5:
https://www.chanel.com/en_US/fragrance-beauty/fragrance-no5-...
US$ 210 for 15 ml
Epson Ink (for EcoTank Inkjet Printers):
https://epson.com/InkFinder/i/C11CF73201
US$ 12.99 for 70 ml