It's not clear to me what this means for folks who bought urbit stars earlier.
We're not sure exactly when or precisely how that market will get initialized — but you get the basic idea. Your star ownership will get mirrored in the contracts.
Basically, star owners will be handed a mechanism to run their own mini-ICO, where planets represent ICO tokens.
Why would you want to buy a planet from star owner X? I presume the answer lies somewhere in the statement: "Galaxies and stars are network infrastructure. Regular users have planets."
Urbit is on about the same level as the next Zoë Quinn game in terms of hype-to-actual-value-delivered ratio.