Taking it one level of abstraction up, I don't see a future where using your data for efficient targeting of advertising isn't happening (and I don't consider that an obviously bad thing), and I consider Google a net positive force in shaping a responsible way of doing that.
Apple is underdog in services. To this day Apple Maps is a pale shadow of Google Maps. They're getting better to be sure, but still an underdog.
Apple maps transit experience is, in my opinion, much more carefully though out than Google's, so I know they can do something with the right information.
It would be nice if Apple users had the ability to submit corrections to Apple somehow.
What's neat about this is if you report a map error and they correct it, you actually get a push notification telling you that it's been fixed.