It's almost as though using a phone whose operating system is created and maintained by an advertising company isn't the best idea if you want to keep things like your location private.
They're the lesser of two evils. Still an evil, though.
Is that even true? They pulled the plug on mobile ad sales a year or two ago (http://appleinsider.com/articles/16/01/18/after-abandoning-i...), where else would they make advertising revenue?
And in any case, a company who makes 99.9% of their revenue off of non-ad sales is definitely would never be categorized as an advertising company. My grocery store is paid to put crest at eye-level, that doesn't make them an advertising company...
IDFA is still going strong on Apple phones and is likely to continue into iOS 11.
I don't know if they're ads or not but there's also location based app suggestions too.
disclaimer: i'm a googler so glass house throwing stones etc, and of course the scale is way different
http://searchengineland.com/apple-expanding-successful-searc...