How to convince people to buy without being pushy

I didn't listen to this, but I have read The Brain Audit and it was actually a decent book. Some of it was pretty obvious, but some was quite enlightening. Of course, I say that as someone who read it while not having anything to sell and therefore didn't try it out, but it lines up with other stfd I've read elsewhere.

Ah!!!! You'll get used to it after a while I promise.

It's not a great analogy IMO. It's just stating that if you don't address all of your customers' concerns, they will stall. I've got seven metrics [red bags] on which I evaluate these vendors, and your webpage covers five of them in ten bullet points. I wonder if it will handle these other two criteria, hmm. I'd better put this in a queue to think about later (keep waiting for my bags). Vs: "all my bags are here, shut up and take my money!"

Some of your responsibilities may be mission critical for your customer. Those should be identified and prioritized.