Go to see a brand new very popular movie. They know high ticket prices scare people away, so I can easily get tickets for $9/each (no 3D) for most films. That’s perfectly fair.
A small bottle of water is $6. A small popcorn is like $10.
So the total cost is about $25 but most of that is hidden in two cheap/basic snacks.
How about just charging me the real price for the ticket and fair snack prices? Charge $25 for a pack with a ticket and some snacks.
A low upfront price and high snacks feels like bait-and-switch.
But it works so they keep it up. And I feel ripped off every time I go because of the psychology of their pricing model.