It seems at least once a week we get another story showing how utterly incompetent the executives in charge of Uber's public image are.
To be clear, I think there are some good things about mobility alternatives (including Uber), I just find the David-vs-Goliath / we-are-fighting-for-justice viewpoint... odd.
EDIT: I should note that the credulous / incredulous divide exists in the general populace. I still find people who, when confronted with the evidence of some of Uber's shadier actions, respond with "Uber has to play tough to compete."
[1] https://www.change.org/p/save-your-uber-in-london-saveyourub...
Because you want to use their service, and you want their competitors to be able to play by the same rules. For example, I don't have to have something controversial to say before I defend free speech; I don't have to want to cross any particular private lot before I'd vouch for freedom of movement.