The WWW uses DNS. Think about it: DNS evolved as an upgraded distributed hosts.txt table. Fundamentally in an entry in that name-ledger is a point to a machine which you would log into. Who gets to change that ledger? Its static.

Now we have blockchain tech where names can point dynamically to content or cluster of machines. Ethereum ENS is an early version of this.

Imagine you would want a global map of places on the Internet itself. Like Open-map but so secure you can rely on it, so that self-driving cars can use it. Technically its not impossible anymore. The Web can't do that, because of single authorship of data (way less secure than multi-party authorship).

Ironically Mike Hearn has suggested such system with TradeNet [1], but apparently has missed what is happening with the evolution of blockchain tech.

The next web will be a transaction system, not a communication system - the former is a generalization of the latter. If you're interested in building these kinds of systems - we are startup building the foundations and are hiring.

[1] https://www.youtube.com/watch?v=MVyv4t0OKe4