> ...starting a company in an area that does not need the top tier of engineers...
As far as quality of talent, the "top tier of engineers" aren't all in SF, Seattle, or NYC. There are plenty of "top tier" engineers in all kinds of places.
If you mean the "top tier" in pay rates are in those cities, that probably true. But those cities also have a ridiculous cost of living adjustment baked in.
I might be misreading what you're writing here, but it sounds like you're saying, "Try founding a place in Champaign, Ill. The engineers aren't top notch, but they're cheap enough to be worth it." I just wanted to push back against this meme.