PMD/IFM has been trying to drive their costs down for a while as well.
Same concept as TV remotes that frequently use a 36-38 kHz carrier. If they just gated the IR LED on and off at the baseband data rate, interference from room light would be a problem.
That's fine for a scanner, where you only need one copy of the electronics, but doing it for every pixel means something like a radio receiver behind each pixel. Still, you could probably do that now.
The SwissRanger [1], a short-range time of flight imaging camera, worked like that. It's been discontinued.
(I fooled around with this in the early 1990s, trying to build a laser scanner. Too many noise problems.)