Anecdote as counter-example: a previous employer was approached by a vendor which offered a solution developed by "former NASA specialists" (I think it was to manage inventory). The total cost of deploying it was around a million.
We tried hard to stop the executives from going ahead with it, but around $400k had been paid by the time we managed to kill the project when it became clear that a. the vendor did not actually have a product and was using us as the R&D guinea pig, taking advantage of the data from millions of our customers and b. the "NASA" part referred to one of their developers who had briefly interned with a NASA contractor.
So, the sales organisation managed to "create" $400k of "value" (in the sense of hard revenue in their bank account) without engineering being involved.