By telling the world that they'll be ready to fly in five years, they're making a statement that other organisations/companies that want to get involved with this effort need to start working on developing the other parts right now.
If the schedule ends up being more like 2028 for the first flight, they stand a much better chance at flying the right stuff there.
And the trick is, the more people he can convince of that, the better chances we have the Mars colony will happen.
I expect we'll see them spinning back up on the immediate future. :)
For manned missions, you're more interested in the least '∆t' (time spent traveling) since crew sanity/health is more important than fuel. (Yes, astronauts are exceptional and willing to endure a lot of discomfort, but the less time they have to spend in a small tin can, the better.)
[1] https://en.wikipedia.org/wiki/Porkchop_plot
[2] http://www.amssolarempire.com/Programs/porkchop_plot.png