Interesting. I'd like to see a return to owning/renting whole machines and running containers on them directly (as several major tech companies do). A lot of the value proposition for the cloud service providers is a multi-host hypervisor that's really easy to get started with (compared to buying vSphere). If it becomes really easy to deploy your own instance of an open-source container scheduler across your own boxes, we can return to cost-competitive commodity boxes instead of overpaying for AWS.
For SMB private clouds, its a no-brainer; I just buy a FreeNAS or TrueNAS box (FreeBSD based) from iXSystems and have them customize the box for extra ram and CPU. You get ZFS, DTrace and a wicked NAS, OS level virtualization with jails and even linux binary support if required. I've done this successfully in production and could not be happier.
Note: I don't work for iXSystems but I do love their products and services.
Same here, especially since the zones that the Joyent containers are built on are really easy to use and provide entire miniature yet full fledged UNIX servers, not to mention it’s all open source and gratis and the community is really competent.