It is a cloud platform that enables application development using only a browser. No IDE's to download, databases to configure, servers to manage. Upload your data and Qrimp builds a relational model to support it and let's you customize reports, forms, build pages. Use AJAX to customize the interface of your app. etc.
Imagine MS Access for the web.
It seems more and more customers are looking to move their databases to the web and this platform helps make that happen easier than coding them from scratch with .net, ruby, even django and frameworks like that to some extent, because it's all on the web.
Of course there are lots of competitors: Salesforce, Caspio, Quickbase, even excel really -- the status quo. But the market is growing and will continue to grow.