Google, facebook etc are not services anymore. They are necessities to everyday life. They should have been regulated already to the point where they'd turn non-profit. (Like wikipedia)

We are not talking about businesses anymore, we are talking about necessities in life that have the monopoly to do whatever they want and change people's lives around.

Btw I am using duckduckgo, its results are quite good compared to what it was 2 years go. I don't miss google and its 2-5 ad's per search. Thing is I don't see duckduckgo overcoming google at any point, as for the normal everyday person google is just a searchgod and thats it. An everyday normal guy can't understand the implications to his privacy by google,fb etc getting data off him/her. So he/she won't change to something else, until is forced to.