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Here's what MS should have done: make Groove available on the web, macOS, Roku, and give more love to the Android/iOS apps. Implement social functionality, Last.fm integration, live performance, innovate more.

I never saw an ad for Groove. For a lot of people, that's just an icon in Windows they'll probably never clicked on. No wonder it failed.

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Actually, it is (was) available on the web. But yea, no marketing...

https://music.microsoft.com/

Wow, I didn't even know they had a web client! It's truly unbelievable that MS spent resources on this product only to let it fail.

Give the non-canceled rest a try as long as it's there. – Did you ever upload your own music in the cloud with Apple or Google but everything got messed up quickly and you had to fight with opaque upload mechanisms and servers representations? Give OneDrive with Groove a try. Just put music files into OneDrive's Music folder. No duplicates, no deleted songs, reliable, app on all mobile platforms, web-player, suggested playlists based on your own music in the cloud, Cortana integration, download for offline-play; best experience I ever had.

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