More generally, if you want to establish yourself as a "good person" I think you need to make the argument when you fund the thing as to why your loans aren't predatory, or your pot isn't white people getting rich on the back of black lives, or your laundry service won't leave a community unable to wash their clothes. Part of "doing good" is working with people affected to establish your bona fides. YC doesn't attempt this; they are concerned with "being good" which, as the article covers, is a semantic game that lets you justify any behavior you want.