Jack Dorsey's two years as Twitter's CEO have not saved the company
recode.net
recode.net
In the past 2 years, Revenue almost doubled. Over 700m gets spent on R&D each year - if they cut that they become profitable day 1.
The article says "by all metrics Twitter has failed," but only quoted the lagging (buy still positive) rate of new users and declining stock price.
The may have missed opportunities, but to say Twitter "failed" or "Doesn't have a business model" is ignorant of the financial facts: Twitter could cut R&D investment, stop acquiring companies or building features and have a return on assets almost 50% greater than Facebook's. Twitter may not be as 'profitable' as Facebook, but it sure as hell uses its assets better.
It does seem like Twitter is starting to reach an upward cap on its virality. If management doubles down on making a well-oiled machine instead of trying to be the next Facebook, they could be a great dividend investment. This isn't sexy, but it's definitely an enviable position.
Great ides, great management but very poor businesses. It's just too bad for SNAP that TWTR came first and wall street learned quickly and applied the lessons learned from TWTR to SNAP.
Both companies are moving sideways now in terms of stock prices as almost no one thinks they are going to turn into great businesses but they also have huge markets and no one wants to miss out on the odd chance that they finally figure out a business model.
I think they both have to find a way to segregate their own users into appropriate bins such that each bin doesn't have to associate with the others. I mean I use TWTR mostly for news sources for work, and personal and don't care about mixing the two.
Tweetdeck is one example of such binning that makes TWTR so much better than the default view that it really surprises me that its' not the default view.
I think the probe is that the advertising model like Google and Facebook use just isn't going to work well with Twitter. I can't think of a single add that they could server me that I'd have any interest in at all.
That's why I was excited by moves like streaming NFL games, that's something I would pay for and a revenue model that might work.
The fact that TWTR has been around for this long and still hasn't figured out a viable business model falls squarely on management and is a very good indication of just how poorly they have performed at their job.
They have to get this figured out or the money will walk away and someone else will buy them at terms that aren't going to be very fun for the existing shareholders and employees.
Twitter (read: tweeting) is just another facet of human communication. You can't monetize it just like you can't monetize writing or speaking or emailing. If you try to, people navigate around it. Charge for tweets? Dead service, new one pops up that does the same thing. Can't get enough advertising dollars because the content is unpredictable. Can't get big advertising promotions because big money doesn't want to be seen next to racist tweets.
In short, twitter has a humanity problem.
They should embrace the waves of human sentiment by giving users a way to ride it, and selling customers a way to follow it.
So in the same way that gaming sites are now often losing to YouTube channels and Twitch streamers as a source of news/reviews/opinions, the media is losing to individuals sharing their stories online.