Higher tips per person are totally expected in fine dining place purely from economic perspective.
FWIW, I don't really have a dog in this race (except as an AAPL stockholder I want the stock to do well). If any judgement mandates that the license fee be charged on the cost of the chip and not the device, then I'd like to see that be extended to the App Store ToS as well.
If I go to that same Denny's and order 4 Grand Slams, the waitress waits on the cooks, and then makes one trip to my table. They get a much higher tip for less work.
In the App Store Apple offered a deal and sticks to it. You may not need like it but they’re doing exactly what they agreed to.
That’s not a conspiracy.
That’s why contract law exists.
Apple is also known to influence and buy politicians to win favors -- see Obama's reversal of Samsung ITC in 2013. In America, this is called "lobbying" and is perfectly legit. It's also rumored that USFTC's lawsuit against Qualcomm was Obama's parting gift to Apple. It looked like Qualcomm's allies (aka, lobbyists) urged Trump to terminate FTC's complaint against Qualcom, but I guess we will have to see how far this administration will allow this to go on.
There were none. It was REALLY easy to check that. There was a video anyone can watch.
If they misuse it why jot either quote it (to make it clear it’s kind of dubious) or use a correct term?
Apple in 2001 was posting losses and were an acquisition target. By 2007 they were just stabilising the company on the back of iPod but posting relatively small profits. It was the iPhone that propelled the company into being a huge, successful company we have today.
So why are they suing now ? Because they can afford to. They simply aren't the tiny, vulnerable company they were back in 2007 which Qualcomm could have crushed. And the world has changed such that phones are far more than just phones.
You aren't paying for their effort in hosting the app. It's a fixed cost and the App Store runs largely on the back of the iTunes Store platform. You are paying Apple for being a distribution channel i.e. channel to market. And it's incredibly common for those to be based on a percentage rather than fixed amount.
Apple does spends a significant amount of money (far more than your 30%) on giving developers the perfect market to sell to. Every customer has a credit card, is on the latest OS, is willing to spend, is unable to pirate etc.
Off topic here, but I find it interesting that Apple cracks down on various other workarounds like in app "tipping", but doesn't touch ads.
Would be interesting to see what the effective % apple tax is, if all ad revenue was factored in to the gross.