It sounds like you mean that people can redefine the word neutral to suit their use case? Because "net neutrality" is pretty well defined, and basically means "nobody should have the power to interfere with our communications". The government already has the power to apply law - what we're supposed to care about is what law they're applying, and whether those are good laws.
I think the reason people are "oblivious" is basically because they're also (i.e. not only) aware of the downside of the absence of regulation, and feel that those downsides outweigh those of regulation.