"We need a way to organize browsing, to see all of our tabs at once, and focus on the task at hand. In short, we need a way to get back control of our online lives."

Will power? Priorities?

Reducing friction or eliminating annoyances is not always a good thing, and may not accomplish what you want. Worse, it may give you undesirable side-effects.

For example, people complain about freeway traffic, how it takes too long to drive from your home at X to shopping at Y. So city planners go off and widen existing freeways, and maybe build new ones. For a while things are great; little traffic, and it's easy to get around.

Before too long, though, you find that traffic is no better than it was before. But there's lots of new housing construction in your area. Seems the promise of easy access encouraged people to keep living far out from the city. You still have bad traffic, plus more people, and worse air quality.

Had there been no attempt to reduce the friction of traffic there would likely be incentives to drive less often and fewer miles. There would be more opportunity for stores opening up closer to where you live; more locally businesses would thrive.

Likewise, maybe the annoyance of managing large numbers of tabs is a good thing. It's a reminder that maybe you're getting carried away and need to adjust your focus.

(Raise your hand if you've ever been silently relieved when a tab-heavy browser crashed and you couldn't recover them.)