It's marketing designed to make the Droid X look bad. It's by definition malicious.
Apple certainly didn't design the interface for placing calls on a competitor's device.
In any case, why are you so hostile to the idea that Apple was being intentionally malicious? If I were trying to discredit a competitor's product, I too would choose the most unattractive space I could to highlight it. Given that the signal strength is shown in most apps, you certainly have a wide choice.