Most restaurant owners would very much prefer it if you called in your order. If you’d really rather order online, see if you can do it via the restaurant’s website.
This kind of explains everything. As bad as Seamless might be, it's a far better experience for the customer than using the average restaurant website.
Explains to me why GrubHub and the like have been able to turn revenue in this space.
There are network effects. Even if some new competitor comes up with a far superior experience for restaurant websites (some kind of Shopify thing) the customers might all be looking on Seamless.
Also I hate talking on the phone.
I dunno. I'm put off by the "% revenue buys place in the list" model, but I have a hard time saying that the online order aspect doesn't add some value.