That's incorrect. Read the history of Standard Oil. They aggressively sought to get into people's daily lives. In fact, they may have been the first massive corporation to ever do so at an all-encompassing national level. They leveraged every bit of their power and wealth to distribute down to the town -> household level, with their fuels and free lanterns to burn their fuels. They waged Edison-style fear PR campaigns at that micro economic level, trying to get into people's homes commercially (correctly noting their product was mostly safer than the older alternatives). Their distribution channels by design reached into the daily lives of nearly every person in America (this is before the automobile had reached such distribution). Their in-your-home position was drastically more important in its day, as a critical basic needs upgrade, than the position Facebook occupies today. I would specifically suggest you research Standard Oil's numerous consumer oriented businesses.