It takes about a week of < 20g/carbs a day for the body to go into ketosis. This is born out by buying keto strips and testing your urine.
The depth of color indicates how concentrated ketones are in your urine, which is impacted by (1) the amount of ketones your body is producing, and, very importantly, (2) your hydration level (i.e. how diluted your urine is).
For newbies, if the stick is pink AT ALL, congrats, you're in ketosis. Don't make the depth of color a big goal.