With an SSL cert, you get a cert for your .onion PLUS your clearnet domain. Then users can access the .onion and see your real enterprise's name.
This should be doable even for extrajurisdictional companies like mine. The key is that your clearnet site should be a TCP-level proxy to the hidden service. That way the SSL keys are never on an easily-discoverable system so only IP addresses can be logged, not any contents. Slight plug: Here's the tech design for our system: https://medium.com/@PinkApp/pink-app-trading-latency-for-ano... (ignore the clickbait title). This should work just fine for .onions too, even with the clearnet entry point. For a DarkNet Market, most small buyers are probably safe visiting over clearnet.