I wanted to say that we stopped thinking of f.lux as a way to match a room about 8 years ago. We have been consumed with the idea that if the human circadian system is controlled by light, and if nobody knows what the numbers are in real life, then it is vitally important that we figure it out.
Our main effort since then has been about people and understanding how they react to light over time, and how technology can fix it. f.lux is intended to be a seed that will explain how all of our lighting can work better. It's a big project that extends beyond screens, and we think software is central to fixing the problem.
People who wake up at the same time need different timing and amounts of light, and it's not really about matching the color of a screen to a room. We've learned that almost every room is already too dim (during the day) or too bright (at night). And the trouble is that most people can't figure this out by looking around - they need some tools to help out.
This system that controls sleep and alertness is nonvisual, which means that everyone's intuition about what looks good might be pretty far off from what it does to your body. This certainly is borne out by the last 100 years of electric lighting.
Electric lighting has shifted sleep schedules by >4 hours, and people are not sleeping nearly as much as a result. We think this is connected to ADHD, cancer, type 2 diabetes, obesity, mood disorders, and many other serious problems.
So while it is true that other people have turned screens orange like f.lux did in 2009, the truth is we didn't do nearly enough back then. Our goal is to understand the biology and make something that actually works for a wide variety of people.
We have tried to address this question ("people, not screens") in little pieces, e.g., why we are making big changes to f.lux's schedule default settings on our "big update" page:
https://justgetflux.com/news/pages/v4/bigupdate/
But it is hard to talk about outcomes when nobody at all expects you to be thinking about them. Snake oil is not what we're about.
We have a lot of work to do -- apparently including a lot of writing and explaining, and I appreciate your support.