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The "problem" with SEO and adwords consultants is that the good ones would be working for the most lucrative verticals: insurance, consumer finance, medical lawsuits, etc.

If your small SaaS business can afford to hire them, then they aren't worth hiring.

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You can say that about literally anything and have it be false. Simply because someone/some company is amazing at what they do, does not mean they are priced out of reach or otherwise unavailable.

Indeed. Paid advertising has been a busted flush for many years now.

I'm still not sure the theoretical consultants you've listed would be "good" as such. They'll just have a massive budget they can use to blow the competition away.

I'll rephrase it as: The "good ones" would be working in a completely different field where their talent actually provides some value to the world.

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