Your metaphor is ridiculous. Plenty of people prefer Starbucks coffee to DD, claiming that going to Starbucks is a "lifestyle choice" in 2017 is absurd. People go to Starbucks because it has products they like, primarily a variety of coffee drinks that include milk, cream, sugar, or other flavorings. Comparing Starbucks to DD is a perfectly appropriate thing to do, as is comparing WeWork to Boston Properties is a reasonable thing to do.