If the author of this article would try to persuade me to join his company as a techie, I would say no. The reason is simple: as experienced as he sounds (and he sounds like a total badass, by the way), the overarching conclusion that a hacker may take away from this article is "startups are little more than a lot of clever marketing".
Which is sad, in a way. We all read about how Woz was hacking logic boards during the early days of Apple, or how Sergey and Larry built their company on top of their groundbreaking PhD research. As a techie, you would dream that you can join a team where your contribution is crucial and consists of something that can't be outsourced to Ukraine. Yet, this mostly doesn't appear to be the case.
Sad.