The site is: http://www.fixburnin.com/
My questions are: does it look to spamy? What could I improve on my conversion rate off the bat?
I like the funky look of it. Reminds me of how-to sites from the late 90s, before spam overrode everything. The one thing that bugged me was the $29.95 crossed out, with $9.95 written in. Whenever I see a discount that isn't "special" to me (due to a code, or a link clicked, etc.) I think, "this person is trying to anchor the price higher" and it feels a little underhanded.
Also, it's not clear from the beginning that you're selling a product. I'd make it clear that the only way to fix burned in pixels is by using your product.
That being said, your product sounds pretty useful. I have never heard of this type of DVD (although I have never looked for one) but I assume you could do better with an updated look.
You could also consider a shopify storefront.
Good luck!
To improve your conversion rate you should have more information on your site. use a different payment provider (paypal is the choice of spammers. non-spammers too but mostly spammers) try shopify. add some analytics from mixpanel to see where people are dropping off. You should also increase the price of your product, i mean you are offering to fix my screwed up plasma tv, i've never seen that i would pay $30 for something like that. If you feel bad about charging that then throw in a wicked movie for people to watch after they fix there tv.
You'll be siding with the mpaa soon ;)
In a startup like yours, its pretty easy to spend all your time working on the product and skimping on the marketing web page. While your layout/design isn't bad, it can certainly be improved by 120%. Save yourself some time and offload that to someone else who is a better designer. Just my friendly opinion.