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To an outside observer (I do not have a FB account), this looks like a good plan from the FB side. Kind of like GMail inbox categories/tabs. All about reducing the signal (friends) to noise (something you may have liked 3 years ago) ratio. You will still see as many ads, but the content between those will be more relevant.

Too bad FB does not offer ad-free account as an option.

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I didn't like it when Gmail did it either, and removed tabs almost immediately.

Let me control what I see and how I see it. Provide me the tools to move things into other 'feeds' if I want to, but don't force me into using these tools. Otherwise, give me what I've asked for (posts, emails, etc) in the order I've received them.

And I loved it immediately when Gmail did it.

How is it more relevant to remove content that I've deliberately chosen to see from my feed?

That's exactly what annoys me about it.

I liked those pages, so I choose to see the content.

Their solution to put it into the "Explore"-Tab, mixed with content of Pages I didn't even like makes it worthless.

Is it removed or moved?

Social networks so far are between humans. Removal is bad, categorization to 2..3 subgroups may be good. I guess this is what they are testing.

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