A few screenshots on the home page that gives an abstract idea would solve this.
EDIT: Found this by reading the comments. https://blog.isomorf.io/what-is-isomorƒ-bdc50ce597ee In another 60 seconds I've learned that it's a way to program in a syntax-agnostic way with your mouse. I don't like using my mouse because of wrist fatigue, so I guess I wouldn't be interested.
Oh wow I got like 5 minutes into the tour and didn't realize that until I read your comment. I gave up because it felt like I was just looking at an HTML IDE with some verbose Java. If the novel part of the product isn't showcased in the first few minutes of the tour you're going to lose a lot of interest.
Oh well. Structural editors didn't catch on in the 1980s, I'm not holding my breath for the 2010s. But we'll see; some things do change. Also, it might really be useful for beginners or people who write programs without considering themselves programmers.
>I don't like using my mouse because of wrist fatigue, so I guess I wouldn't be interested.
Is like saying:
>Having to do activities that involve lightly throwing baseballs hurts my arm so I'm going to stick with lightly throwing tennis balls.