Do you have any experience with advertising platforms that take privacy of users seriously?
I.E. contact companies that would be a good fit for your website, work to build ads with them, and charge them a premium for a highly relevant audience?
I'll be attempting this in the next 6 months. I plan on:
- having 6-10 ad spots on the site - charging a flat fee per week - placing a company's ads in ALL the ad spots for the weeks they pay for. - working with advertisers to make static ads with minimal images, fit the aesthetic of the site.
No idea how this work and it'll be a good amount of work. But I think it'll be better for users as well advertisers.
1) work with an SSP (supply side platform) that will help you sell your inventory, manage your tags, manage your yield, etc. It'll help you make your inventory available to a lot of advertisers. It has a cost and you don't have full control over what type of ad is displayed on your site. Example of SSP: Appnexus, DFP, OpenX, RhythmOne, Sovrn, etc.
2) Directly upload tags from advertisers onto your website. It can be time-consuming, may require infrastructure investment, needs sales team
As far as privacy goes, it depends on what you consider as a matter of privacy. Most likely your advertisers will want to fire pixels on your page to capture information on users, check that traffic is human traffic, etc. Publishers will also want to capture user data as a way to value their inventory more.
Hope that helps.
And the obvious option is to have companies you are comfortable with directly sponsor or buy placement in ways you are comfortable with.