Google provides services to everyone in the world. Apple provides services to the social elite, and only them. A person of moderate means living in Ghana? Apple doesn't care about you; you may as well be invisible.
> I'm actually not sure I can even name a tech company with a business model as simple and honest as Apple's.
Because sending in the swat team when you think a journalist has a preview model of your doohickey is "simple" and "honest"? Apple does the same sort of shady stuff as any other BigCorp, they're just better at making things look fashionable, so people tend to give them a pass on it. After all, this is the same corp that patented the black oblong with rounded corners. There is nothing 'simple' about Apple's business model.