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Oh, people do care. Programmers are expensive, and making them more productive means more money for the bottom line.

It’s just that we don’t know how. Even designing a good text based language is very challenging, and in no way a solved problem. Something graphical and interactive has a much larger design surface, and is thus even harder to get right, especially for general purpose programming.

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I don’t know that the people making the decisions care all that much. Even though programmers are expensive, most managers seem to prefer to hire a dozen programmers where far fewer would get the job done if given access to better tools. They look better leading a bigger team regardless of the teams output.

The incentive exists for the shareholders, but they are not the ones making hiring decisions and choosing tools for programmers to use.

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